Rihanna's Fenty Beauty line raked in '$72million in media values

Rihanna's Fenty Beauty line earned her a whopping '$72 million in media value in one month,' according to Women's Wear Daily.
The brand's 'Media value' includes the amount of money the brand's earned from free advertising from social media exposure and press, according to a description from Newsweek on Friday.

Fenty Beauty debuted September 9 and was an instant success, with products selling out in mere moments online and in stores.